This article deals with the cultural and social aspects and trends of the 1970s. For a detailed list of events, please see 1970s.
The Seventies in its most obvious sense refers to the decade between 1970 and 1979 (see:
1970s), but the expression has taken on a wider meaning over the past several decades.
In
America the decade is often referred to as the "Me Decade", a label given by social analyst and writer
Tom Wolfe. In a change from
The Sixties, the American public largely changed their focus from bettering American society to helping themselves. Instead of social justice, many Americans focused on economic matters, which were worsening as the decade went on.
The
third world economy which began prospering in the mid-late
1960s and blooming in the very early 1970s through the
green revolution, might have got thriving and stable in the way that Europe recovered after the war through the marshall plan. However this growing economy was halted by the Oil Shock of 1973. Hence in the third world, the seventies is remembered with lingering nostalgia for its unfulfilled passion for change and hope for a prosperous and egalitarian society which remained incomplete.
Worldwide trends in the Seventies
The dynamic world of the 1970s led to the experience of a
zeitgeist that emerged from the transition of the global social structure from the end of
World War II and the decline of
colonial imperialism—to the rise of a newer middle class.
Globally, the 1970s had several features that were similar and definitive across economic levels and regions. These aspects and essence that make up global essence of the 1970s are the defining points of the 1970s: the
Bretton Woods system and its subsequent failure, the impact of the contraceptive pill on social-interactional dynamics, and the oil shock of 1973.
The developing nations experienced economic growth that came in the wake of political independence. However, several African economies declined and political states became dictatorial regimes. Many Middle Eastern democracies crumbled into chaotic regimes with pseudo democratic governments.
The 1970's ethos in much of the developing world was characterized by:
- its incessant need to redefine social norms to newer socioeconomic system,
- the sheer pace at which they need to adapt to new social influences along with the need to integrate it to their native cultural context, and
- the constant aspiration for a more egalitarian society in cultures that were long colonised and have an even longer history of hierarchical social structure.
The
green revolution of the late 1960s brought about self sufficiency in many developing economied. At the same time an increasing number of people began to seek urban prosperity over
agrarian life. This consequently saw the duality of transition of diverse interaction across social communities amid increasing information blockade across
social class.
Other common global ethos of the seventies world include: increasingly flexible and varied gender roles for women contrasted with even more rigid gender roles for men, the unprecedented socioeconomic impact of an ever-increasing number of women entering the non-agrarian economic workforce, and the sweeping cultural-religious impact of the
Iranian revolution towards the end of the 1970s in 1979.
The global experience of a cultural transition of the 1970s and an experience of a global zeitgeist revealed the interdependence of economies since World War II in 1945, and showed the huge impact of American economic policies on the
world.
Economy of the Seventies
For the developed economies of the world, the 1970s adversely distinguished itself from the prosperous postwar decades. Then, the world economy was buoyed by the
Marshall Plan and the robust American economy. However, the high standing enjoyed by the American economy became discomposed by loose domestic and war spending. The oil shock of 1973 added to the existing ailments and conjured high inflation throughout much of the world for the rest of the decade. World leaders, such as
James Callaghan of the United Kingdom, and
Jimmy Carter of the United States, could not control it, causing their support to dwindle.
Oil crisis
Scenes like this one, at an [[Amoco station in 1973, were common throughout the Western world. Also common were long lines to receive rationed petrol products.]]
Economically, the seventies were marked by the energy crisis which peaked in 1973 and 1979 (see
1973 oil crisis and 1979 oil crisis). After the first oil shock in 1973,
gasoline was rationed in many countries. Europe particularly depended on the Middle East for oil; the US was also affected even though it had its own oil reserves. Many European countries introduced car-free days. In the US, customers with a license plate ending in an odd number were only allowed to buy gasoline on odd-numbered days, and the same rule applied to even-numbered license plates. The experience that oil reserves were not endless and technological development was not
sustainable without harming the environment ended the age of
modernism. As a result,
ecological awareness rose.
Social movements
Environmentalism
The seventies touched off a mainstream affirmation of the
environmental issues early activists from the '60s, such as
Rachel Carson, warned about. The
moon landing that had occurred at the end of the previous decade transmitted back concrete images of the earth as an integrated, life-supporting system and shaped a public willingness to preserve nature. On
April 22, 1970, the
United States celebrated its first
Earth Day in which over two thousand colleges and universities, and roughly ten thousand primary and secondary schools participated.
Over the course of the decade, in the US a series of environmentally friendly legislation would be passed. Notable actions included the establishment of the
Environmental Protection Agency in 1970, the passage of Clean Water Act in 1972, and the enactment of the
Endangered Species Act the next year.
The takeoff of environmental thought rose parallel to the increased usage of
nuclear power over
fossil fuels. However, with the increasing expenses of nuclear power the opposition likewise grew.
http://www.globalpublicmedia.com/articles/180 Opposition to nuclear power became widespread in reaction to the partial meltdown of the
Three Mile Island nuclear plant on March 28, 1979.
Feminism
Culture during the Seventies
Social zeitgeist in the 1970s
In the wake of the
1960s many of the social dimenisions and perspectives towards issues were increasingly seen in liberal perspectives. Universities became more friendlier and less authoritative towards students. This was reflected in the corporate culture of the 1970s, where the
hierarchy between supervisor and subordinates became relatively flat. This had influence in social interaction and
family relationship as well. The
nuclear family rose to prominence in the third world and the role of women in nuclear families took radical shift from those of earlier generations. With the rise of nuclear family and liberal attitudes towards social structure came new perspectives to child rearing and education. The 70s saw a decline in attendance to
boarding schools and a rise of local
day schools. The role of the nuclear family and the parent was increasingly noticed and given new impetus. New perspectives like
feminism brought about the girl child in middle class a central roles within the nuclear family. while social norms and laws got increasingly framed in favour of women.
Music in the 1970s
The seventies were a time when a new generation of young people were exposed to new media and hence newer ideas in almost every field. TV and motion picture brought to varied audiences images, lifestyles and music from diverse regions and peoples. This led to the emergence of a new vocabulary and experimentation in music. After the war the second generation of German musicians began experimenting with music, these included
experimental classical music and the tradition of Kraut rock or Kraut music, rooted in the experimental classical music. This later influenced
art rock like those of
Genesis and experimental
progressive rock like
Pink Floyd, especially in monumental classical rock compositions like
echoes.
Another experimentation in
European classical music was brought about by composer
Philip Glass and
Michael Nyman, with what was to be called
Minimalist music. This was a break from the intellectual serial music of the tradition of Schoenberg which lasted from the early
1900s to
1960s. Minimalist music sought to appreciate simple music with systematic patterns repeated in complex variations.
These experimentations were also used in several movies made in the early
1970s. In world music the musical collaboration of violinists
Yehudi Menuhin and
L. Subramaniam was appreciated by a large audience.
The commercial cinemas around the world tended to imitate nuances of disco beats in their movies to present their movies as western and upbeat. These included the increasingly popular
Kung-fu movies in far
East Asia and
Bollywood movies from
India.
To many people, the Seventies will be most remembered for the rise in
disco music. First creeping into dance clubs in the mid-seventies (with such hits as "
The Hustle" by
Van McCoy), songstresses like
Donna Summer,
Gloria Gaynor and
Anita Ward popularized the genre and were described in subsequent decades as the "disco divas." The Village People scored a Top Ten hit with "
Y.M.C.A." and the
Bee Gees had a string of #1s following their collaboration on the
Saturday Night Fever soundtrack.
As quickly as disco's popularity came, however, it fell out of favor with the new decade, and effectively died in 1981, with the popularity of
new wave bands such as
Blondie and
Devo, who both formed their respective bands in the seventies. Many of the aforementioned singers who became popular during the disco era found themselves out of tune with the
1980s, and were out of work for many years, until a renewed interest in disco brought many of them back to the forefront. Many songs from the disco era are still very popular dance hits and receive continuous airplay in nightclubs throughout the world.
The mid-seventies saw the rise of punk music from its
protopunk/
garage band roots in the
1960s and early 1970s.
The Ramones, the
Sex Pistols, and
The Clash were some of the earliest acts to make it big in both the United Kingdom and the United States. Groups like the clash were noted for the experimentation of style, especially that of having strong
reggae influences in their music. Punk music has also been heavily associated with a certain
punk fashion and absurdist humor which exemplified a genuine suspicion of mainstream culture and values.
Topics
- The Singer-songwriter movement (Carly Simon, Cat Stevens, James Taylor, etc.)
- Development of Alt-country (Gram Parsons, The Eagles, Emmylou Harris, etc.)
- Heavy metal (Led Zepplin, The Who, etc.)
- Bubblegum pop (Osmonds, Jackson 5, etc.)
- "Art rock" (Genesis, Pink Floyd, etc.)
- Glam rock (David Bowie, Elton John, etc.)
- Popularization of Country music
- Popularization of Reggae
- Minimalist music in European classical music
- Classical rock especially Pink Floyd Echoes (1971 song).
Cinema in the seventies
World cinema
In cinema all over the world, the seventies brought about vigour in adventurous and realistic complex narratives with rich cinematography and elaborate scores. The cultural interaction between aided with TV and visual media and the rise in motion picture technology ushered in a new period of motion picture making.
In European cinema, the failure of the
Prague Spring brought about nostalgic motion pictures reminiscent of the ones that celebrate the 1970s itself. These movies expressed a yearning and as a premonition to the decade and its dreams. The
Hungarian director
István Szabó made the motion picture
Szerelmesfilm (1970), which is a nostalgic portrayal and a premonition of the fading of the young 1970s ethos of change and a friendlier social structure. The
Italian director
Bernardo Bertolucci made the motion picture
The Conformist (1970). German movies after the war aksed existential questions especially the works of Rainer Fassbinder. The movies of the
Swedish director
Ingmar Bergman reached a new level of expression in motion pictures like
Cries and Whispers (1973).
Asian cinema of the 1970s catered to the rising middle class fantasies and struggles. In the
Bollywood cinema of
India this was epitomised by the movies of Bollywood superhero
Amitabh Bachchan. These movies portrayed adventurous plots with car chase trying to imitate hollywood movies like
The French Connection, presented music with Disco beats and also presented the young middle class man as an "''angry young man''". The women on the other hand were shown as ones who have adopted western values and outfits especially by heroines like
Parveen Babi (who was featured on the cover of
TIME for a story on Bollywood's success) and
Zeenat Aman. However towards the very end of the 1970s, especially after the steep rise in land prices in urban areas and the decline in employment security, the heroines were seen more often as saree-women striving to have a prosperous middle class
family especially heroines like Jayaprada and
Hema Malini. In this way the cinema of asian region becomes a sociological statement of the social-economic times of the region and its people.
Other movie industry of the region produced fine masterpieces like in
Malayalam cinema. Adoor Gopalakrishnan made
Swayamvaram in 1972, which got wide critical acclaim. This was followed by the movie
Nirmalyam by
M.T. Vasudevan Nair in 1973.
Hollywood
The decade opened with Hollywood facing a financial slump, reflecting the monetary woes of the nation as a whole during the first half of the decade. Despite this, the seventies proved to be a benchmark decade in the development of cinema, both as an art form and a business. With young filmmakers taking greater risks and restrictions regarding language and sexuality lifting, Hollywood produced some its most critically acclaimed and financially successful films since its supposed "golden era."
[[Marlon Brando won Best Actor honors at the Academy Awards for his role in the 1972 hit
The Godfather. He boycotted the ceremony and sent
Native American Sacheen Littlefeather to reject the award on his behalf. Also pictured are
Roger Moore and
Liv Ullmann.]]
In the years previous to 1970, Hollywood had began to cater to the younger generation with films such as
The Graduate. This proved a folly when anti-war films like
R.P.M. and
The Strawberry Statement became major box-office flops. Even solid films with bankable stars, like the
Pearl Harbor epic
Tora! Tora! Tora!, flopped, leaving studios in dire straights financially. Unable to repay financiers, studios began selling off land, furniture, clothing, and sets acquired over years of production. Nostalgic fans bid on merchandise and collectables ranging from
Judy Garland's sparkling red shoes to MGM's own back lots.
More of the successful films were those based in the harsh truths of war, rather than the excesses of the '60s. Films like
Patton, about the
World War II general, and
M*A*S*H, about a
Korean War field hospital, were major box-office draws in 1970. Honest, old-fashioned films like
Five Easy Pieces and the
Erich Segal adaptation,
Love Story, were both commercial and critical hits.
One of the most insightful films of the decade came from the mind of a Hollywood outsider, Czechoslovakian director Milos Forman, whose
Taking Off became a bold reflection of life at the beginning of the seventies. The 1971 satirized the American middle class, following a young girl who runs away from home, leaving her parents free to explore life for the first time in years. While the film was never given a wide release in
America, it became a major critical achievement both in America and around the world (garnering the film high honors at the
Cannes Film Festival and several BAFTA Award nominations).
An adaptation of an
Arthur Hailey novel would prove to be one of the most notable films of 1970, and would set the stage for a major trend in seventies cinema. The film,
Airport, featured a complex plot, characters, and an all-star cast of Hollywood A-listers and legends.
Airport followed an airport manager trying to keep a fictional Chicago airport operational during a blizzard, as well as a bomb plot to blow up an airplane. The film was a major critical and financial success, helping pull
Universal Studios into the black for the year. The film earned senior actress
Helen Hayes an Oscar for
Best Supporting Actress and garnered many other nominations in both technical and talent categories. The success of the film launched a slew of
disaster-related films, many of which following the same blueprint of major stars, a melodramatic script, and great suspense.
1972's
The Poseidon Adventure was one of the most successful star-studded "disaster films."
Three
Airport sequels followed in 1974, 1977, and 1979, each successor making less money than the last. 1972 brought
The Poseidon Adventure, which starred a young
Gene Hackman leading an all-star cast to safety in a capsized luxury liner. The film earned an
Academy Award for visual effects (and Best Original Song for "
The Morning After," as well as numerous nominations, including one for its notable supporting star,
Shelley Winters.
The Towering Inferno teamed
Steve McQueen and
Paul Newman against a fire in a New York skyscraper. The film cost a whopping $14 million to produce (expensive for its time), and won Academy Awards for Cinematography, Film Editing, and Best Original Song. The same year, the epic
Earthquake featured questionable effects (camera shake and models) to achieve a destructive 9.9 earthquake in Los Angeles. Despite this, the film was one of the most successful of its time, earning $80 million at box office. By the late seventies, the novelty had worn off and the disasters had become less exciting. 1977 brought a terrorist targeting a
Rollercoaster, a 1978
Swarm of bees, and a less-than-threatening
Meteor in 1979.
1971 brought a rebirth of the action film, three years after the influential
Bullitt.
The French Connection, staring
Gene Hackman, brought suspense to new heights with an adrenaline-broiling car chase through the streets of
New York City, while
Get Carter featured gratuitous nudity and
A Clockwork Orange featured much blood and gore to complement its complex story.
African American filmmakers also found success in the seventies with such hits as
Shaft and
Superfly, and more questionable films, such as
Blacula and
Blackenstein. Like other sequels in the seventies,
Shaft went on to have two more adventures, each less successful than the last.
An adaptation of a
Mario Puzo novel,
The Godfather, became one of the best-loved and most respected works of cinema upon its release in 1972. The three-hour epic followed a Mafia boss, played by
Marlon Brando, through his life of crime. Beyond the violence and drama were themes of love, pride, and greed.
The Godfather went on to earn $134 million at American box office, and $245 million throughout the world. It won Academy Awards for Best Picture, Best Actor, and Best Screenplay. Its director
Francis Ford Coppola was passed over in favor of
Bob Fosse and his musical,
Cabaret, which also earned an Oscar for its star, Liza Minelli.
The Godfather: Part II followed in 1974, with roughly the same principal cast and crew, earning Oscars for star
Robert De Niro, its director, composer, screenwriters and art directors. The film also earned the Best Picture Oscar for that year.
The replacement of
Sean Connery, first with
George Lazenby and then with
Roger Moore, in the
James Bond series created a minor bump for the
60s hit in the seventies. While 1973s
Live and Let Die was a moderate success, the following films in the series didn't live up to expectations. The highest grossing of the seventies Bond films,
1979's Moonraker, is viewed by many as the weakest of the franchise.
Other massively successful films would soon take Bond's place in the seventies. It was at this time that the
blockbuster was born. While the 1973 horror classic
The Exorcist was among the top five grossing films of the seventies, the first film given the blockbuster distinction was
1975's Jaws. Released on
June 20th, the film about a series of horrific deaths related to a massive great white shark was director
Steven Spielbergs first big-budget Hollywood production, coming in at a cool $9 million in cost. The film slowly grew in ticket sales and became one of the most profitable films of its time, ending with a $260 million dollar gross in the United States alone. The film won Academy Awards for its skillful editing, chilling score, and sound recording. It was also nominated for Best Picture that year, though it lost to Milos Formans
One Flew Over the Cuckoo's Nest (which also won acting awards for
Jack Nicholson and
Louise Fletcher).
The enormous success of
Star Wars, the highest-grossing movie of 1977, was not soon surpassed.
The massive success of
Jaws was eclipsed just two years later by another legendary blockbuster and film franchise. The
George Lucas science-fiction epic,
Star Wars, hit theater screens in May of 1977, and became a major hit, growing in ticket sales throughout the summer, and the rest of the year. In time earning some $460 million, the good versus evil fantasy set in space was not soon surpassed. The film's breathtaking visual effects won an
Academy Award. The film also won for
John Williamss uplifting score, as well as art direction, costume design, film editing, and sound. Star Wars effectively removed any specter of studio bankruptcy that had haunted the studios since early in the decade. Another success in visual effects came the same year, with Spielbergs
Close Encounters of the Third Kind, another blockbuster and alien contact set in the wilderness. For the picture, Spielberg received his first Oscar nomination for direction.
Throughout the seventies, the horror film developed into a lucrative genre of film. It began in 1973 with the terrifying
The Exorcist, directed by
William Friedkin and starring the young
Linda Blair. The film saw massive success, and the first of several sequels was released in 1977. 1976 brought the equally creepy suspense thriller,
Marathon Man, about a man who becomes the target of a former Nazi dentist's torment after his brother dies. The same year, the
Devil himself made an appearance in
The Omen, about the spawn of
Satan.
1978's Halloween was a precursor to the "slasher" films of the eighties and nineties with its psychopathic Michael Myers. Cult horror films were also popular in the seventies, such as
Wes Cravens early gore films Last House on the Left and The Hills Have Eyes, as well as Tobe Hoopers
The Texas Chainsaw Massacre.
In the mid-seventies movies began to reflect the disenfranchisement brought by the excesses of the past twenty years. A deeply unsettling look at alienation and city life,
Taxi Driver earned international praise, first at the
Cannes Film Festival and then at the Academy Awards, where it was nominated for Best Leading Actor (
Robert De Niro), Best Supporting Actress (
Jodie Foster), Best Score (
Bernard Herrmann), and Best Picture.
All the President's Men dealt with the impeachment of
Richard Nixon, while
Network portrayed greed and narcissism in both American society and television media. The film won Oscars for Best Actor (
Peter Finch), Best Actress (
Faye Dunaway), Best Supporting Actres (
Beatrice Straight), and Best Screenplay (
Paddy Chayefsky). Thanks to a stellar cast, experienced director, and a poignant story,
Network became one of the largest critical successes of 1976.
Another film,
Rocky, about an average man turned boxer (played by
Sylvester Stallone) won the Best Picture
Academy Award that year. The film also became a major commercial success and spawned four sequels through the rest of the seventies and eighties. 1978 brought the successful sequel,
Jaws 2, which featured the same cast, but without
Steven Spielberg. Another tailor-made blockbuster, Dino de Laurentis'
King Kong was released, but to less than stellar success.
King Kong did mark the first time a film was booked to theaters before a release date, a common practice today.
The success of
Woody Allens Annie Hall in 1977 stirred a new trend in moviemaking. Annie Hall, a love story about a depressed comedian and a free-spirited woman, was followed with more sentimental films, including Neil Simons
The Goodbye Girl, the autobiographical
Lillian Hellman story,
Julia, starring
Jane Fonda and
Vanessa Redgrave, and 1978's
Heaven Can Wait and
International Velvet.
Saturday Night Fever, starring [[John Travolta and
Karen Lynn Gorney, introduced the "disco lifestyle" to much of the world.]]
Younger audiences were also beginning to be the focus of cinema, after the huge blockbusters that had attracted them back to the theater.
John Travolta became popular in the pop-culture landmark films,
Saturday Night Fever, which introduced Disco to middle America, and
Grease, which recalled the world of the 1950s. Comedy was also given new life in the irreverent
Animal House, set on a college campus during the 1960s.
Up in Smoke, starring
Cheech and Chong, was another irreverent comedy about marijuana use became popular among teenagers. The new television comedy program, "
Saturday Night Live," launched the careers of several of its comedians, such as
Chevy Chase, who starred in the 1978 hit
Foul Play with rising star
Goldie Hawn. Blockbusters like
Superman, starring former
Love of Life actor
Christopher Reeve, were also still popular.
The decade closed with two films chronicling the
Vietnam War,
Michael Ciminos The Deer Hunter and Francis Ford Coppolas
Apocalypse Now. Both films focused on the horrors of war and the psychological damaged caused by such horrors.
Christopher Walken and director
Michael Cimino earned Oscars for their work on the film, which earned a Best Picture
Academy Award.
Robert De Niro and
Meryl Streep were also nominated for their work in
The Deer Hunter.
Apocalypse Now won for cinematography and sound, and earned nominations for
Robert Duvall and Coppola.
1979 saw the poignant
Kramer vs. Kramer, the inspiring
Norma Rae, and the nuclear thriller,
The China Syndrome. Meanwhile,
The Onion Field and
And Justice for All focused on the failures of the American judicial system. The year ended with
Hal Ashby's subtle black comedy
Being There and
The Muppet Movie, a family film based on the
Jim Henson puppet characters.
television during the seventies
In the United States
Archie, were popular with US television viewers throughout the 1970s.]]
In the
United States, television in the seventies was transformed by what became termed as "social consciousness" programming, spearheaded by television producer
Norman Lear. His adaptation of the British television series
Til Death Us Do Part, which was called
All in the Family, broke down barriers in television censorship code. When the series premiered in 1971, Americans heard the words "fag," "
nigger," and "spic" on national television for the first time.
All in the Family became the talk of countless dinner tables and
water coolers throughout the country, mainly because Americans hadn't seen anything like it before. The show quickly became an overnight sensation and was the highest-rated program on US television schedules from 1971 until 1976—to date, only one other series has tied
All in the Family for such a long stretch at the top of the ratings.
All in the Family spawned numerous spin-offs, such as
Maude, starring Bea Arthur. Maude was
Edith Bunkers cousin and Archies archenemy. She stood for everything
liberal and was an outspoken advocate of
civil rights and
feminism. Maude felt most comfortable, however, hiring a black woman as her housekeeper. Maude's housekeeper, Florida Evans (played by
Esther Rolle), became popular in her own right and was given her own television series in 1974,
Good Times, which proved to be another hit for Lear's production company. Lear developed two shows in 1975:
The Jeffersons, a spinoff of
All in the Family in which Archie Bunker's black next-door neighbors moved to a luxury apartment on the
Upper East Side, and
One Day at a Time, about a single mother raising her two teenage daughters in Indianapolis.
While the shoot-'em-up television western died out, the family drama
Little House on the Prairie thrived during the seventies.
With the rise in socially responsible programming, the television
western, a very popular genre in the
1960s, slowly died out. The first casualties were
The High Chaparral and
The Virginian, both
NBC staples, in the spring of 1971.
Bonanza suffered a blow when actor
Dan Blocker died during surgery in 1972, and the show quietly ended its run the next year.
CBSs Gunsmoke outlasted them all, and finally ended its run with a star-studded series finale in 1975. Bonanza actor Michael Landon helped popularize a television adaptation of the popular childrens book series
Little House on the Prairie. Debuting in 1974, the series ran for eight years.
Little Houses competitor family drama was CBSs
The Waltons, which revolved around family unity but during a different time and place—
Virginia during the
Great Depression.
By the mid-to-late
1970s, people tired of socially responsible sitcoms, and by extension, the
CBS network as a whole. CBS had aired most of Lear's creations and had led the US television ratings since the mid-
1950s; since then the network had received a reputation as being the "Tiffany Network," showcasing the best in television. Former CBS Head of Programming
Fred Silverman defected to struggling
ABC, which saw a glimmer of hope in the early
1970s with the #1 hit show
Marcus Welby, M.D., but eventually retreated to its traditional third-place spot. Silverman was instrumental in starting a new movement in American television, which centered around sexual gratification and bawdy humor and situations. Critics called the new era "jiggle television," termed due to the crime-fighting television series
Charlie's Angels, which starred up-and-coming sex symbols
Farrah Fawcett,
Jaclyn Smith, and
Kate Jackson.
Fred Silverman's rejuvenation of the struggling ABC network earned him a spot on the cover of
TIME.
Silverman was responsible for green-lighting more risqué sitcoms such as
Three's Company, modeled after the British series
Man About the House, in which swinging single-man
Jack Tripper pretended to be
gay to live in an apartment with two single women. Mildly controversial at the time, the show quickly became a Top Ten hit in the ratings. ABC also aired
Soap, a sitcom that parodied soap operas, and garnered controversy by writing in one of the first homosexual characters on US television. Many stations refused to air the series because of this and other storylines (another storyline consisted of heroine Corinne Tate, played by
Diana Canova, lusting after a priest who eventually left the priesthood to marry her).
Silverman's legacy also included the "fantasy" genre, which started in 1977 with
The Love Boat. The series involved popular movie and television stars in guest roles as passengers on a luxury cruise liner that sailed up and down the
Pacific Coast. Silverman followed up in 1978 with
Fantasy Island, starring
Ricardo Montalban and
Hervé Villechaize. Montalban and Villechaize were the owner and sidekick, respectively, of a luxury island resort where peoples' wishes came true.
The soap opera
Ryan's Hope, about an "everyman" [[Irish-American, middle-class family, proved quite popular with viewers in the late seventies.]]
Another popular medium in US television moving into the 1970s was the
soap opera, which moved from being a genre watched exclusively by housewives to having a sizable audience of men (who largely watched
The Edge of Night) and college students; the latter audience helped
All My Children gain a devoted following, as it was on during many universities' traditional "lunch period." In a
TIME article written about the genre in 1976, it was estimated that as many as 35 million households tuned into at least one soap opera each afternoon, the most popular being
As the World Turns, which routinely grabbed viewing figures of twelve million or higher each day. The soap boom spawned a nighttime soap parody,
Mary Hartman, Mary Hartman, which made a quick star out of Louise Lasser, who played the eponymous heroine. A rising soap opera toward the decade's end was
Ryan's Hope, which capitalized on the everyman success of the film
Rocky (despite
Ryan's Hope debuting earlier; the show's success came a while after the movie's release). The serial was about an
Irish-American family running a pub in
New York City, and earned critical acclaim from television critics for its realistic portrayal of an "ethnic" middle-class family in a contemporary setting. The show's matriarch, played by
Helen Gallagher, won two Daytime Emmys by decade's end.
Walter Cronkite, affectionately dubbed "Uncle Walter" by many Americans, helmed the [[CBS Evening News throughout the decade.]]
Another influential genre proved to be the television newscast, which built on its initial widespread success in the
1960s. Each of the three television networks had widely recognizable and respected journalists helming their newscasts:
CBS anchor
Walter Cronkite, who was voted "The Most Trusted Man in America" many times over, led in the nightly ratings.
NBC's
John Chancellor and
David Brinkley were a strong second, while
ABC, perennially third place in the news department until the
1990s, had a newscast helmed by
Howard K. Smith.
Finally, a popular genre in the
1970s was the
variety show—in many respects, it received its last hurrah during this decade. Popular during the 1950s and 1960s, it carried on in the
1970s with
The Carol Burnett Show. With a repertory company that included
Vicki Lawrence,
Harvey Korman and Lyle Waggoner, the veterans' series continued to be successful and ran well into the mid-seventies.
NBC aired a variety show of its own, starring
African-American comedian
Flip Wilson.
The Flip Wilson Show became a success and became the first show headed by an African-American comedian to become a ratings winner.
In 1971, while Fred Silverman was still working for
CBS, he spotted singing duo Sonny & Cher doing a stand-up concert and decided to turn it into a weekly variety show. In addition to stand-up banter between the husband and wife,
The Sonny & Cher Comedy Hour would also have skits and music (mostly sung by
Cher). The show was a ratings winner from the first episode and ran for three years. It was followed in the same vein shortly after by singing group
Tony Orlando and Dawn. Another group of singers who received a variety show in the seventies were two of the famous singing Osmonds—
Donny and his sister
Marie. Sid & Marty Krofft set to work on the siblings' series and
Donny & Marie premiered on ABC in the winter of 1976. Although the show became very popular, the Osmonds were equally ridiculed for their wholesome image and
Mormon moral reputation (on an episode of
Good Times, the lead character, Florida, listed three things in the world you just can't do, and one was "Smile wider than Donny and Marie").
In the United Kingdom
[[Benny Hill]]
Many popular British
situation comedies (sit-coms) were gentle, innocent, unchallenging comedies of middle-class life, avoiding or only hinting at controversial issues; typical examples were
Terry and June,
Sykes, and
The Good Life. A more diverse view of society was offered by series like
Porridge, a comedy about prison life, and
Rising Damp, set in a lodging house inhabited by two students, a lonely spinster and a lecherous landlord. More nostalgic in tone were
Last Of The Summer Wine, about the escapades of pensioners a
Yorkshire town, and
Dad’s Army, about a
Home Guard unit during World War II. Things had begun to change in the 60’s, with
Till Death Us Do Part, and the series continued during 1972-5. The rantings of Alf Garnett on race, class, religion, education and anything else at all definitely touched a nerve. Although the show was in fact poking fun at right-wing bigotry, not everyone got the joke. Some – including, notably, Mary Whitehouse - complained about the language (although the level of profanity was quite light) and resented the racial epithets like “wog” and “coon” and the attitudes underlying them. Others, completely missing the point of the show, actually adopted Alf as their hero, thinking he was uttering truths that others didn’t dare to - apparently oblivious to the fact that he never got the best of any argument and was regularly shown up to be stupid and ill-informed. The series regularly provoked controversy in the media, and for millions it became a common gossiping point at work or in the pub.
In police dramas there was a move towards increasing realism.
Dixon of Dock Green was still showing until the mid 70’s, but it was essentially a nostalgic look back to an earlier time when police officers were depicted as a mix of strict but fair law enforcer, and kindly social worker. On the other hand, detective series such as
Softly-Softly (a spin-off from the earlier
Z-cars) began to show police work done by fallible human beings with their own personal failings and weaknesses, constantly frustrated by the constraints under which they worked. Such series showed crime at the level of petty larceny and fraud, being tackled by ordinary coppers on the beat. Serious organised crime, on the other hand, was the province of various elite units, and one show in the 70’s set a new standard.
The Sweeney presented a hard gritty picture of an armed police unit – members of
Scotland Yard’s elite
Flying Squad. Violence was routine, as were fast car chases; Regan and Carter were hard-hitting coppers, who when they weren’t catching villains were likely to be on a drunken binge or womanising.
Although this was a truer picture of British policing, it was not always to the liking of senior police officers, who felt that the confidence of the public in the police force would be diminished as a result. In police dramas through most of the 70’s however, corruption was rare, the detection rate was unrealistically high, and the criminals arrested were always convicted on solid evidence. Although the officers in The Sweeney were no angels, and there were occasional hints that police who inhabited a world where informants were necessary could not completely avoid compromises, these never amounted to more than turning a blind eye to minor misdmeanours. It would not be until 1978 that a police drama (the mini-series
Law and Order) would depict a police officer fabricating evidence to secure a conviction, with the collusion of his colleagues.
literature in the 70s
After the experimentation and sexual subject matter that exemplified some of the sixties' most definitive works of literature, the early 70s brought a return to old-fashioned story-telling.
Erich Segal's Love Story was a tender romance that captured America, topping best-seller lists for the better part of the year and producing a successful film adaptation by the end of 1970.
The seventies also saw the decline of previously well-respected writers, such as
Saul Bellow and
Peter De Vries, who both released poorly received novels at the start of the decade. Meanwhile,
Islands in the Stream, a posthumously released
Ernest Hemingway novel was released. While Hemingway's classic style shown through, it was criticized as overwrought.
Racism remained a key subject in literature throughout the early seventies. While
Madison Jones' A Cry of Absence and Ernest J. Gaines'
The Autobiography of Miss Jane Pittman studied racism in the past, works like that of
Nadine Gordimer and
Bernard Malamud studied race relations in South Africa and New York respectively.
In the early seventies,
John Updike emerged as a major literary figure with the release of
Bech: A Book, a semi-autobiographical look at a Jewish novelist, the continuing Rabbit series (including 1971's popular
Rabbit Redux), and his numerous subtle, relevant stories. Reflections of the 60's experience also found roots in the literature of the decade through the works of
Joyce Carol Oates and
Morris Wright. Books like
Looking for Mr. Goodbar by
Judith Rossner explored the sex, single-parenthood, and the singles life in fresh, intriguing, and even unsettling light.
With the rising cost of hard-cover books and the increasing readership of "
genre fiction," the
paperback became a popular medium through the popular fiction of
Peter Benchley and
Thomas Pynchon. Criminal non-fiction also became a popular topic with works such as
The Onion Field, written by Los Angeles policeman
Joseph Wambaugh and the narrative
Helter Skelter, about the infamous
Charles Manson killings, written by
Vincent Bugliosi and
Curt Gentry.
1975 brought the popular
Watership Down by
Richard Adams, a juvenile novel about a family of rabbits which found a home in mainstream literary circles.
Joseph Heller's middle-age dramatic novel
Something Happened, brought the author one of his best received novels since
Catch-22.
James A. Michener also returned to prominence in the seventies, first with
Chesapeake, a story of four families interwoven throughout their interactions in the
Chesapeake Bay area of
Maryland, and later with
Centennial, a historical novel about a family living in Colorado in the time of the 1870s. In 1976,
Centennial was adapted to a popular television
miniseries.
John Jakes would release a Bicentennial series of novels himself, which helped launch his writing career and were nearly as popular as Michener's book.
Roots: The Saga of an American Family was the apex of the burgeoning [[Afro-American literary movement in the Seventies.]]
E.L. Doctorow's
Ragtime became one of the most popular books of 1976 with its unconventional style and satiric nature.
Saul Bellow returned with the
Pulitzer Prize winning
Humboldt's Gift, about a failed poet and a rising playwright. The same year
Alex Haley released his immensely popular
Roots: The Saga of an American Family, which followed Haley's ancestry, back to the kidnapping of a young black man named
Kunta Kinte, who was sold into slavery in the south.
Carl Bernstein and Robert Woodward, writers from the Washington Post, published
The Final Days in 1976. The best-selling book documented the downfall of President
Richard Nixon, and their involvement in his impeachment. Throughout the trial many other books related to Nixon and the Watergate scandal topped the best-selling lists. The same year,
Alice Walker published
Meridian, about the Civil Rights Movement, and
Renata Adler released the feminist classic,
Speedboat.
By the late seventies, a former English teacher from
Maine had become one of the most popular genre novelists with his tales of horror and suspense.
Stephen King's 1974 novel,
Carrie, became a best-seller and spawned a popular 1976 film. He followed
Carrie with
Salem's Lot, a vampire tale;
The Shining, a spooky romp set in a deserted hotel;
The Stand, a post-apocalyptic shocker; and
The Dead Zone, about a comatose man who awakens with psychic abilities. King also released a collection of short stories and two novels under the pseudonym
Richard Bachman.
1977 brought many high profile biographical works of literary figures, such as those of
Virginia Woolf,
Agatha Christie, and J.R.R. Tolkien. The world of fiction saw a return of the
muckraker. Books by
John Blair and
Robert Engler warned of the problems caused by
America's dependence on oil while
Sidney Lens' The Day Before Doomsday warned of nuclear annihilation.
Mario Puzo's much-awaited follow-up to the
The Godfather,
Fools Die, was released in 1978 and instantly became a best seller.
Notable works such as
William Styron's Holocaust epic,
Sophie's Choice rounded out the decade.
Kurt Vonnegut's Jailbird reflected the comic results of the Watergate scandal while
Nadine Gordimer continued to write in favor of an end to
Apartheid. By decade's end,
Tom Wolfe topped the best-seller lists with
The Right Stuff, which celebrated the early NASA test pilots and astronauts.
science and philosophy in the 1970s
The 1970s saw an emergence of a new weltanschauung in the scientific world and philosophical approach. The
linear modeling of the natural and social systems gave way to pioneering dynamical non linear approach to the study of phenomena across sciences. Although the roots of these were laid in the
1940s and
1950s, the seventies saw the blooming of these ideas especially with the rise of
Artificial intelligence through the works in
natural language processing by
Terry Winograd (1973) and the establishment of the first cognitive sciences department in the world at MIT in 1979. The fields of
generative linguistics and
cognitive psychology went through a renewed vigour with symbolic modeling of semantic knowledge while the final devastation of the long standing tradition of
behaviorism came about through the severe criticism of skinner's work in 1971 by the cognitive scientist
Noam Chomsky.
In evolutionary sciences the idea of
Punctuated equilibrium by
Stephen Jay Gould, took hold of the scientific community and redefined the foundations of evolutionary thought.
Sports in the 1970s
The Olympics
Technology during the 1970s
The birth of modern computing started in the 1970s. The world's first general
microprocessor - The
Intel 4004, came out in november 1971.
C programming language was developed early in the decade with the
Unix operating system being rewritten into it in 1973. With "large-scale integration" possible for
integrated circuits (microchips) rudimentary
personal computers began to be produced along with pocket calculators. Notable
home computers released in North America of the era are the
Apple II, the
TRS-80, the
Commodore PET, and
Atari 400/800 and the
NEC PC-8801 in Japan. The availability of affordable personal computers led to the first popular wave of
internetworking with the first
bulletin board systems.
The 1970s was also the beginning of the
video game era.
Atari established itself as the dominant force in home video gaming, first with its home version of the
arcade game Pong and later in the decade with the
Atari 2600 console (originally called the Video Computer System).
National issues
In the Middle East
Protesters take to the street in support of [[Ayatollah Khomeini.]]
Political
authoritarianism in Arab and Middle Eastern states, combined with the
occupation of the
West Bank by
Israel, led to a major increase in
terrorism. The
Palestinian terror group
Black September was involved in plane hijacks and a deadly
hostage incident at the
1972 Olympics in Munich, Germany.
In 1975, tensions between Maronite Christian and
Muslim factions in
Lebanon brought that country to
civil war, which would continue sporadically for 20 years.
The
Iranian Revolution of 1979 transformed Iran from an autocratic pro-west monarchy under Shah
Mohammad Reza Pahlavi to an
Islamic,
theocratic democracy under the rule of Ayatollah Khomeini. Distrust between the revolutionaries and Western powers led to the
Iran hostage crisis on
November 4, 1979 where 66 diplomats, mainly from the U.S., were held captive. In
Iraq,
Saddam Hussein began to rise to power by helping to modernize the country. One major initiative was removing the western monopoly on
oil which later during the high prices of
1973 oil crisis would help Saddam's ambitious plans. On
July 16, 1979 he assumed the
presidency cementing his rise to power. His presidency led to the breaking off of a
Syrian-Iraqi unification, which had been sought under
Ahmed Hassan al-Bakr and would later lead to the
Iran-Iraq War starting in the
1980s.
See also: Yom Kippur War, Camp David Accords (1978)
In India and Pakistan
In Southeast Asia
In Japan
Eisaku Sato and Richard Nixon at a meeting in 1969 to discuss the 1972 handover of Okinawa.
Due to financial support from the
United States and much hard work,
Japan's economy surpassed the rest of the world in the Seventies. The country expanded on the economic growth it received from elaborate building and job growth as a result of the
1964 Summer Olympics, which were held in
Tokyo.
National Geographic profiled the Japanese work ethic in a
March 1974 cover story entitled "Those Successful Japanese!"
With a rise in technology and a more urgent need to commute for salaried jobs, the
Shinkansen became an efficient tool for people to travel cross-country in a rather inexpensive and quick manner. The first "bullet train" was opened between
Tokyo and Osaka in 1964, with further extension to Fukuoka in 1975. The Tokyo-Osaka line was key in transporting visitors to
Expo '70 in Osaka, where Japan showcased its newest technological achievements.
In 1969, Prime Minister
Eisaku Sato negotiated with President
Richard Nixon to hand over the island of Okinawa on
May 15, 1972. The compromise for the handover was that the United States Armed Forces were still allowed to maintain military bases on the island after Okinawa officially became part of Japan. To celebrate the handover,
Expo '75 was held at Okinawa, with an
oceanographic theme: "The Sea We Would Like to See".
In 1972, Sato, who was Prime Minister since 1964, decided not to run for a fourth three-year term. He was succeeded by
Kakuei Tanaka, whose term as Prime Minister would become one of the most infamous in Japan's modern era.
Two embattled leaders: Kakuei Tanaka meets Richard Nixon in Washington, 1973.
Just as Richard Nixon was resigning from office in the United States, Tanaka was facing a scandal of his own. The Diet was concerned about his business practices (specifically, he used the name of a
geisha he frequented on land deeds). The first witness to be called was his secretary, with whom he had a romantic affair. To save face, he resigned his post late in 1974, and was replaced by
Takeo Miki. When news of Tanaka's embezzlement of the
Lockheed Corporations funds reached Japan in 1976, Prime Minister Miki pushed for Tanakas arrest. Tanaka, who had become a Diet member, responded in kind by removing support from his government, causing him to lose his spot as Prime Minister. Tanaka would spend the rest of the decade endorsing and later removing support from Prime Ministers when he felt his best interests were not served.
The
emperor and the rest of his family were not well-received when they made public their intentions of visiting Europe in the autumn of 1971. When he arrived in
London in
October, he was granted an audience with
Queen Elizabeth, and in a semi-public appearance, Hirohito stopped short of a full apology for Japan's role during
World War II. Instead, he pledged solidarity with the
United Kingdom in the new era. This was seen as a slap in the face by many war veterans. Hirohito received an equally unfavorable response when he visited
Queen Juliana in
Amsterdam in
November.
In the United States
Richard Nixon enjoyed high public support in the early Seventies. Nixon meets a highly receptive crowd during his reelection bid in 1972.
At the start of the decade, President
Richard Nixon proved to be popular with the American people, in that he sent the last American troops from Vietnam, and took the first steps to normalizing relations with
China and the
Soviet Union, which he both visited in 1972. Nixon started the process known as
détente when he joined the
SALT I talks and eventually signed the treaty with
Leonid Brezhnev. His high approval ratings led him to be overwhelmingly re-elected in the
1972 election against
George McGovern. However, the
Watergate scandal erupted soon after which put the entire Nixon administration in jeopardy. Nixon became the first President to resign his post, in 1974, and received a
pardon for his involvement in the scandal by new President
Gerald Ford later that year, a move which was seen by many as unfavorable.
Jimmy Carter and Gerald Ford in the infamous debate that may have very well cost Ford another term as President.
Ford's pardoning of Nixon, coupled with economic troubles felt by nearly every segment of the American population, cost him the 1976 election, in which he was soundly beaten by
Jimmy Carter, a peanut farmer and former Governor of Georgia. One of the key events that turned the tide in Carter's favor was an embarrassing blunder on Ford's part, in in which he said during a live, televised
presidential debate, that
Eastern Europe was not under the domination of the
Soviet Union. Carter's more personable style resonated with the majority of voters.
Carter did not have any more luck than Ford had in curbing
stagflation, as economists had termed it. Carter tried to address the price of imported oil and the subsequent energy dilemmas by creating the
United States Department of Energy, but his efforts were largely unsuccessful, leading to the
1979 energy crisis, which was also felt in other parts of the world. Carter's leadership was also challenged abroad, with the most infamous event taking place on
November 4, 1979: 66 Americans were captured at the United States Embassy in
Irans capital, Tehran. After two weeks, the women and African-Americans in the group were released, leaving only 52 men in confinement. The Iran hostage crisis was arguably the biggest blow to Carters administration, and the hostages were only released when
Ronald Reagan took the oath of office on
January 20, 1981, succeeding Carter.
In the United Kingdom
Margaret Thatcher's rise to the top of the Tories in 1975 was the first time a woman had been chosen to lead a political party in the [[United Kingdom.]]
In 1970, the
Conservative Party was brought to power under the leadership of
Edward Heath. In 1974, Heath lost a no-confidence vote in the
House of Commons, which led to October elections.
Labour was voted back in again, under
Harold Wilson, who had led the country from 1964 to 1970. When Wilson retired from the post in 1976, former
Chancellor of the Exchequer James Callaghan took over the office. However, failure to assuage the growing energy problem, coupled with rising inflation and unemployment, paved the way for a Tory win in 1979, under
Margaret Thatchers guidance. The world first took notice of Thatcher in 1975 when she became the first woman leader of the Tories; she was subsequently featured on the cover on TIME. Thatchers rise to Prime Minister, at the tail end of the Seventies, ushered in a new era of changed that would become the trademark of what the Eighties represented throughout the world.
During the Seventies, support for the
British royal family was thought to have dwindled, but the
Silver Jubilee of Elizabeth II in 1977 assuaged the family's fears of being irrelevant in a more modern Britain. Elaborate parades and street parties were thrown in the Queen's honour, and the Queen met with millions of her countrymen on a tour throughout the
Commonwealth. In spite of such widespread support, an emerging class of people voiced opposition to the monarchy, epitomized in the
Sex Pistols' song "
God Save the Queen".
See also
- NBC's 2000 miniseries The '70s.
References
Crosby, Alfred W. (1995). "The Past and Present of Environmental History". The American Historical Review 100 (4), 1177-1189
Category:1970s